Liberation Communications

Managing Director

Cherry is a well-known healthcare communicator and brings her own brand of innovation and energy to Liberation. Many of the campaigns that she has created and directed have been hailed as ground breaking and have led the way in the evolution of healthcare PR. Her excellence in healthcare communications was recognised by her peers in 2007 when she was awarded Communiquétor of the Year at the Communiqué Awards.

Cherry worked in the pharmaceutical industry for several years creating AstraZeneca's (then Zeneca) PR department before leaving the industry to found a brand new healthcare PR agency, Athena. Athena went on to win more awards than any other healthcare agency and was highly successful while Cherry was at the helm.

At Liberation, Cherry has continued to bring her passion and enthusiasm to her clients' work. She is enjoying building a team of bright, talented and ambitious account handlers who can work alongside her to realise their potential as well as delivering outstanding healthcare communications.

Cherry is the current Chair of the HCA, an organisation that she is proud to have co-founded a decade ago which represents excellence in healthcare communications with member companies including agencies and the pharma industry.